Robert Klara
What, I invite you to join us a small game. I will describe the ad for a new car was born, and your task is to guess what that is its vehicle. Ok?
Khuc walking music emerged, and then the singer to sing on the free store ái United States, the achievements and values America - a patriotic song ... Then glossy four-door car appeared on the music. Car, looks very strong with the chassis and large wheels, tape running down the highway, where the steep drop-song around the gorge. On the dashboard camera recorded the scene as the car launched through the air bridge, and ending on the causeway leading beauty fatty straight into the sea. Wonderful!
The question is: What we are seeing? Affordable is the ad for the 2008 Ford F-150? Or for a new Chrysler Aspen SUV factory?
No. Now I'm just trying to describe TV commercials are designed for a Chevy 1952 (only, if love is the ad, you've inevitably heard Dinah Shore Bank sentence nga song "See the USA in your Chevrolet!" As la la ...) That the ad was very long then. And you know why not, the problem lies in that what I described to you can become a model but the new ad.
I really do not want the state criticized the Detroit car industry down the slope here (unless you just do not recognize, have accepted the press table, Sapindales not be published when all the facts). But people only seem to focus around the debating his three big American automobile industry (General Motors, Ford and Chrysler) did not produce cars that consumers want to buy. They did not pay attention to the inevitable consequences quite clear: his three big nor create the ad consumers want to see.
Meanwhile, the labels in foreign countries is hard to send messages very creative to the consumer to prove Digital Magic, quality and attractiveness of the brand they hold. (Example forms of advertising "Max" by VW last year, or ca natural history of Audi A6 in the Super Bowl season)
Until this point, many American automobile manufacturers are still struggling in the market turning the old office that they stuck from decades ago. Which means still images in the car last attempt to run 180 times over the slough, while American flags flew with rock music as background.
But not without exception. Sample the most recent ad for the Chevy Malibu (in an ad with scenes automated assembly line raised a little girl from early childhood to her at a car first) dark surrealistic nature but memorable. Meanwhile, the Ford Flex death in 2009 was also "serial tomb" in an ad colorful, overflowing vitality and youth virtues (with background music is the song Son's gonna rise of Citizen Cope).
But looking back, most ads today by the U.S. automobile company is just what they had done in ancient times by Dinah. Forms of advertising such as "Sandbox" of the Jeep example; nothing other than the image running around the desert Jeep, grain of sand couch tung toe.
Worse than, Chrysler just intently on only one message - with enough room inside to practice left hand blow-in advertising model "Table tennis" in 2008 when the Town & Country was released. Also promote "My truck" of the Chevy Silverado for the 2008 model is bogged down in the tip of one of the forms of advertising "Morning in America" by Ronald Reagan in 1984.
The style of the hard labor? Foundation of a country open to the entire house roof integrity religious obsolete? Review. The truth is, whether John Mellencamp (an artist Grammy-winning rock band) are singing the song "This is our country" to more reasonable, people still buy the Honda and Toyota.
Todd Turner, president of Car Concepts in Thousand Oaks - California has confirmed that: "All three are great he has no good relationship with consumers. No one can afford to make things interesting. Turner believes that the crowd had psychological impact on the American automobile manufacturers, to rob their creativity to work Marketing daring at the time they need.
He really surprised to see the ad types with the U.S. flag still flying the distribution law. "It is shallow. Just trying to entice consumers based on fundamental values rather than interests that bring the car was no longer effective and then again. "
Of course, his third major today still in a state bureaucracy and stagnation can be so impressed with Joseph Heller (Joseph Heller is an American writer, known for Catch-22 works, including his critics habits of bureaucratic organizations, in the policy).
If there are no guarantees your tax help Chrysler and General ATV out of debt when they used to Marketing, American consumers would have a few large money, leaving aside marketing activities stimulate and attractive. But without the marketing activities, consumers will never receive a message telling them that things are produced from the water line to a second such considerable attention.
By this time, the labels found in the left precious little time to convince the public that they are changing. And whether there is a better way to prove the change with a campaign appealing, dramatic?
"The problem in that GM, Ford and Chrysler are trying to remind their presence with consumers who have turned against them from both the previous decade." - Wes Brown, a member of Iceology , Los Angeles said. "We have conducted research for his third major, and customers said they would go right off the ad for a car in the country which appears on television or radio."
With the U.S. automobile industry, if there is any way out of the slough present, it will not easy to go through; and sure, the road will not be designed by an architect and owner 1982 Honda Accord life.
But there is one point clear, when Americans think of ways to raise revenue, clinging tightly work, or how to reduce emissions in nature, the ad .. not much help for the sale to consumers the lack of harmony.
And if Detroit did not break the framework of the old go, then perhaps we will have to budget questions nga song "See the USA in your Subaru. Who knows?
According Vietnambranding
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